Your charity's brand is the heartbeat of your mission, representing your values, your vision, and the impact that you want to make.

The idea of handing over your brand identity to an external agency gives you knots in your stomach.

But when you invest in Sodium & Co for charity branding services, you're not getting a done-for-you service, you're investing in a collaborative process.

Charities should invest in branding. But we understand it's not as simple as that. Resource and budget constraints, misconceptions of branding, and even a fear of mission dilution are just some of the reasons why charity organisations and nonprofits avoid branding altogether. However, this hurts charities and nonprofits more than it helps. This explains why.