How Sodium & Co Can Support Charity CEOs With Brand Strategy

Your charity changes lives, communities, mindsets, inspiring and encouraging people to make a difference in the world, whether it's through donations or volunteering. That's worth shouting about. But perhaps your charity is 'shy' when it comes to shouting about your good works.

Equally, you might know that a branding strategy is what you need to put your charity on the map. But you have no idea where to start and lack the in-house resources to even get a branding strategy off the ground.

Whether you're shy about charity branding, or you're stuck not knowing where to start, Sodium & Co can help. It's what we're called to do, to give you, a non profit CEO and the charity organisation you serve, the long-term collaborative support you need to build a brand that donors, volunteers, stakeholders, and the public can trust.

We're not your typical brand strategists. We're a charity sector specific agency that gives you virtual support at your fingertips. We understand the nonprofit space more than most branding consultancies, which is why we're the ideal collaborators to give you the long-term brand management support you need.

Everything you need from a brand consultant for your charity can be found under our roof. We are a collective of hybrid branding and marketing specialists that build brands with staying power. We are the creative force to champion your cause.

The 12-step Sodium branding strategy for your charity

We can't preach the benefits of a branding strategy without having a strategy of our own to help you win support for your cause. Our 12-step, brand building program is the Sodium & Co. blueprint that has helped dozens of charities and community change organisations to tell their stories of the impact they are having in the world.

Everything we do is centred on creating a brand with staying power. We're with you every step of the way, and here's what that looks like.

1. Brand assessment: We begin by conducting a comprehensive assessment of your charity's current brand. This includes evaluating its mission, values, messaging, and visual identity. This assessment helps us to understand how people perceive your current brand identity and how this perception aligns with your objectives.

2. Competitive analysis: Because people and positive change are your passion, you might not think of the nonprofit space being competitive. But in the digital age, it is. There's competition for donors, volunteers, and the public's trust. Without a strong brand identity and visibility, you risk obscurity.

We can research and analyse your charity's competitors and the broader nonprofit landscape. By understanding the competitive landscape, we can identify opportunities for differentiation and unique positioning in the charity sector.

3. Audience research: We can assist in identifying and understanding your organisation's target audience, including donors, beneficiaries, and other stakeholders. This research helps in customising your brand strategy to resonate with the right people.

4. Brand positioning: We can personally help you, as charity CEO, to define a clear and compelling brand story that sets your organisation apart from others in the nonprofit sector. This positioning will communicate your charity's unique value proposition and impact.

5. Message development: Crafting a consistent and compelling messaging strategy is key to building a memorable brand identity. We can collaborate with your charity to develop key messages that effectively communicate your mission, its impact, and its values to different audience segments.

6. Visual identity: We can assist in revamping or refining your organisation's visual identity, including your logo, colour palette, and design elements. A strong visual identity helps in creating a memorable and recognisable brand.

7. Content strategy: Content is a powerful tool for building and reinforcing your charity brand. We will help your organisation develop a content strategy that includes social media, a website, email marketing, and other channels to engage and inform stakeholders.

8. Partnership and collaboration strategy: Collaborations with other organisations or influencers can enhance your charity's brand. We can help identify potential partners and develop a strategy for collaboration that aligns with your charity's brand and mission.

9. Brand guidelines: To ensure consistency across all your communication channels, we can create brand guidelines that outline how your charity should be represented visually and verbally.

10. Monitoring and evaluation: Once your brand strategy is implemented, it's essential to monitor its effectiveness. We can assist in setting up metrics and KPIs to track the impact of the brand strategy over time and make adjustments as needed.

11. Training and capacity building: As a charity CEO overseeing a team that's potentially new to a hands-on approach to branding, you might need training and support to effectively implement your brand strategy. We can provide workshops and resources to build the necessary capacity across your organisation.

12. Long-term relationship: Building a strong brand is a journey, not a destination. We take on every project with the aim to maintain a long-term relationship with your charity, providing continuous support and adaptation of your brand strategy as the organisation evolves.

Just add Sodium

Ready to start your brand strategy journey? Book your 30-minute call with Navi Aulkh, for a detailed discussion about your organisation, branding requirements, our prices and packaging - and how to get the most out of working together.

Not quite ready? See the organisations we collaborate with and keep us in mind.