Why Invest In Sodium For Charity Branding Services?
Your charity's brand is the heartbeat of your mission, representing your values, your vision, and the impact that you want to make. The idea of handing over your brand identity to an external agency gives you knots in your stomach.
But when you invest in Sodium & Co for charity branding services, you're not getting a done-for-you service, you're investing in a collaborative process. Here's why that makes a big difference.
When you partner with Sodium & Co for branding services for your charity or nonprofit organisation that's exactly what you're getting, a partnership. Plus, you're getting an extension of your business, a brand ambassador, and an agency that will champion your cause.
There are a lot of misconceptions across the Third Sector about what working with a branding consultant means. Some organisations think they will be handing over control of their brand identity, making them reluctant to seek help with their branding.
But that's not the case when you partner with Sodium & Co. When you team up with us, we invite you to be part of the creative process. What you're investing in is a collaboration, where everyone's ideas are valued, and honest conversations are had about what's in the best interests of your organisation's brand identity.
We practice what we preach
Sodium & Co is a collaborative organisation. We collaborate with other creative professionals to give you a fully inclusive branding and marketing experience.
From copywriters and content creators to photographers, or ongoing SEO to social media management, we can connect your organisation with the right creatives to build your brand and drive your mission forward.
Plus, we don't just offer branding services for charitable and nonprofit organisations, we actively engage in charity and community causes.
This gives us a much better understanding of your needs, and it puts us right where the action is, giving us greater insights into donors, volunteers, fundraising partners and other key stakeholders.
We really understand what makes charitable and nonprofit organisations tick, and what makes donors, volunteers, and funding partners invest their time and money into good causes.
hat's what makes Sodium & Co the ideal creative catalyst for any organisation with a missional cause, which is why 20% of our income goes to causes that we personally champion.
Practical charity branding services
From strategy and execution to post-project support, Sodium & Co serves your organisation from start to finish and beyond. Our high-level, 4-step process provides a launchpad to promote your cause to more people. Whether its:
Donors
Volunteers
Funding partnerships
Fundraising events
Sodium & Co brings your brand identity to life, giving people a reason to invest in your cause.
Here's our 4-step process:
Step #1 - Building a brand strategy
We collaborate with you and your team to establish your brand values, define your message, and how to position yourself among the audiences you're targeting. Whether you're building a brand from scratch or looking to rebrand your organisation, we will:
Give you a voice that donors, volunteers, and funding partners want to listen to
Capture your ethos to reflect your mission, values, and vision helping you to build trust in your organisation
Bring out the personality of your organisation to form meaningful connections with key people
Step #2 - Creating a visual identity
Your visual identity is what people will see first and it's the face of your organisation. Your identity is what defines you. From a single logo or trademark, we can give you a brand identity that's memorable, carries your values and keeps the promises that your audience expects.
Step #3 - Designing marketing collateral
Marketing collateral is what gets you closer to the audience you want to reach. Sodium & Co gives people the opportunity to touch and feel your brand with distinctive designs that help to build an emotional connection with your organisation.
From brochures to business cards, you can spread the message of your cause far and wide to create more touchpoints with more people.
Step #4 - Developing wow-factor websites
Sodium & Co designs websites that win support for your cause. Your website is how you show donors, volunteers, funding partners, and the people that rely on your services, the impact that you are making.
Your website is your opportunity to demonstrate the value you add to society and the difference that you make everyday, inspiring people to want to be part of your mission. We build wow-factor websites with interactive designs that make them worth visiting.
You're not paying for services, you're investing in a partnership
Teaming up with Sodium & Co gives your charity or nonprofit organisation more than a branding service, you're investing in a collaborative partnership to create something sustainable.
We serve as an extension of your organisation, helping to bring your ideas to life and have a real impact in a world that needs what you do.
Just add Sodium
Ready to start your brand strategy journey? Book your FREE, 30-minute call with Navi Aulkh, for a detailed discussion about your organisation, branding requirements, our prices and packaging - and how to get the most out of working together.
Not quite ready? See the organisations we collaborate with and keep us in mind.