No Charities,
No Support:
The Coming Crisis
Imagine a world where charities no longer exist
The most vulnerable in society would be left without support or hope. People who rely on charities for essential services like food, shelter, and healthcare would struggle more than ever. Poverty and inequality would rise, and governments, overwhelmed by the increased demand, would lack the resources to fill the gap. Unfortunately, this scenario is becoming a reality.
The Reality:
According to the Charity Commission’s 2024 annual report, 3,885 UK charities have closed their doors in the last financial year. Since 2010, council funding to charities has been cut by £13.2bn, leaving many organisations to subsidise public sector shortfalls with £2.4bn of their own funds each year. This is not sustainable.
Why Does This Matter?
Charities do more than just provide services. They support physical and mental health, fight against trafficking and domestic abuse, and protect the environment. Without them, communities lose critical support systems, job losses increase, and society as a whole suffers. The ripple effect is profound: economies weaken, and global crisis response diminishes.
The Power of Awareness and Strategy
Many charities operate on minimal budgets, sacrificing awareness and strategic communication due to a “poverty mindset.” Yet, raising awareness isn’t about vanity; it’s about making sure those who need help know where to find it, and ensuring donors and supporters understand the cause.
At Sodium & Co, we believe in investing in branding, marketing, and creative strategy to make charities sustainable. We help organisations revisit their mission, clarify their vision, and tell their stories in compelling ways that build trust and attract support.
Why This Matters:
Creativity and storytelling are vital for engaging supporters, raising awareness, and ensuring long-term sustainability. Without them, charities risk being unheard, unseen, and undervalued.
The time for change is now. Let’s build a future where charities not only survive but flourish.
Take Action Today:
Download our free guide on the importance of awareness for charities or book your Vision Workshop to elevate your organisation’s impact:
Ready for you and your team to start developing a strategy to clarify your mission and message?
Book
a
Vision Workshop
What to expect
An in-depth session to redefine your charity’s vision, values, and goals
Guidance on developing a well-crafted brand strategy tailored to your mission
Tools and insights to raise awareness and increase visibility
Strategies to amplify your message and strengthen connections with your community
120 minutes
Not sure how your
brand stacks up against others or aligns with your mission?
Free
Charity
Brand
Audit
What to expect
Evaluate key areas like brand identity, messaging, and digital presence.
Identify strengths and areas for improvement.
Ensure consistent logos, colours, and visual identity across all channels.
Align key messages and maintain a consistent brand voice.
Use engaging visuals to convey your mission and connect with your audience.