The Well
The Well is a Christian charity that serves the poor and needy in Wolverhampton. Their goal is to show Jesus’ love for the poor through practical means, such as providing food parcels and essentials.
The charity had a logo, but lacked a consistent visual identity for their brand. They wanted a brand that communicated their mission and values in a clear and impactful way. To achieve this, we created a brand identity that incorporated water shapes and lines to symbolize the refreshing and life-giving nature of The Well's work.
The brand identity was implemented across various communication platforms, including social media, print and digital. The colour palette of navy, blue, light blue, and grey was chosen to convey a sense of calm and trust, while the water elements added a dynamic and refreshing touch to the design.
For the website design, we created a user-friendly interface that emphasised the charity's mission and made it easy for visitors to learn more about how they could get involved. The print design included flyers and posters that showcased the charity's brand identity and provided a clear call-to-action for donations and volunteer opportunities
Through this rebranding effort, The Well was able to communicate their mission and values more effectively and gained greater visibility and recognition in the community.
The Squad
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Navi Aulkh
Creative Director
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Jeremy Watson
Copywriter
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Paul Ndukwe
Artworker
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Desarie Nayagam
Social Media Content Creator
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Alisha Bains
Digital Designer
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Ntando Moyo
Photographer
What we did
Brand identity
Brand identity
Brand Collateral
Brand Collateral
Copywriting
Copywriting
Website
Website
Social Media Management
Social Media Management
Photography
Photography
Creative Direction
Creative Direction
