How Sodium & Co Gives You The Best Branding Agency Experience Ever
A "done-for-you" branding service is not the best option for your charity or nonprofit. Why? Because it means handing over the reins of your organisation's public image with very little control over the creative process. That's why Sodium & Co does things differently to give you the best branding agency experience ever.
The problem with "done-for-you" branding
Most branding agencies offer a "done-for-you" service, which is not a bad thing in itself. If you need branding services that require very little involvement from you, they're readily available.
And honestly, a lot of branding services prefer this. If you give them a brief and leave them to get on with it, they would consider you an ideal client 👍
But this is where the problems start with the done-for-you model. If you take a hands-off approach, creatives can quickly deviate from the brief.
Their imaginations run wild, and suddenly your branding is a million miles away from your mission, values, and everything that your organisation stands for. That's a massive misalignment.
The best branding agency experience is a "done-with-you" service
The best charity and nonprofit brands are built collaboratively. A mix of charity branding agency expertise and creative steer from you creates a "done-with-you" service. The done-with-you model invites you to actively collaborate in your branding process.
It's a hands-on journey, where the branding agency becomes an extension of your team, driving creativity and co-creation to build a brand for your organisation where your ideas are valued.
Branding done the Sodium & Co way
There's huge value in partnering with Sodium & Co to get the best branding agency experience for your organisation. Here are 4 key reasons why charities and nonprofits find it inspiring to partner with us:
#1 - Empowerment through collaboration
When you team up with Sodium & Co, you're not just a passive participant in the branding process.
Your organisation is a catalyst for change, and we expect you to bring your ideas, and that same energy you put into changing the world, to your branding journey.
And our done-with-you service creates the space for you to do just that. You know your mission, your values, and the impact that you want to make better than anyone else.
Our job is not to create our version of what that looks like, but it's to take your ideas and infuse them with your brand to create something that's real and authentic.
When we collaborate, your brand voice remains at the forefront of every creative decision 🙂
#2 - Ownership and longevity
One of the significant benefits of the Sodium & Co done-with-you service is the sense of ownership it gives you. You are not distant and disconnected from the branding process. Instead, you're at the heart of it all.
You're not just receiving a finished product, you actively participate in the creative process, which gives you a greater feeling of connection to your brand identity. That's not something you would feel with a done-for-you service.
Plus, this sense of ownership gives your brand long-term sustainability because you are better equipped to adapt and develop your brand identity over time, staying relevant as the charity and nonprofit sector continues to change.
#3 - Learning and capacity building
In the spirit of collaboration, our done-with-you service offers an invaluable learning experience.
From workshops on brand strategy, to hands-on design sessions, you can access valuable insights and skills that extend beyond the scope of a single project.
This serves to enhance your in-house capabilities and create a culture that drives growth.
#4 - We practice what we preach
We collaborate with other creative professionals to give you a fully inclusive branding and marketing experience. From copywriters to photographers or ongoing SEO to social media specialists, we can connect you with the right creatives to facilitate transformation.
Why is the Sodium & Co done-with-you service beneficial?
Your passion and purpose drives every decision when it comes to your organisation. The Sodium & Co done-with-you service aligns with your passion and purpose to:
#1 - Amplify your impact
Your organisation exists to make a difference, and every part of your brand identity should amplify the positive impact you have on the world. Only with your participation in the branding process can your mission remain front and centre of the journey.
Our done-with-you services equip you to fine-tune your messaging and visuals to resonate powerfully with your supporters and stakeholders, while maximising your reach and impact in the world.
#2 - Align values
At the heart of every successful partnership lies a shared set of values. Sodium & Co understands this implicitly, weaving the core values of your organisation in the DNA of your brand identity.
Collaboration and creative exploration means that Sodium & Co serves to fully align with your organisation to ensure that your brand reflects who you are and what you stand for.
#3 - Build relationship
In your world, relationships are everything. Whether it's with your donors, volunteers, or beneficiaries, having meaningful connections is essential for driving sustainable change.
Our done-with-you services make space for a relationship-driven approach, which builds trust and rapport over time. This trust forms the foundation for a lasting partnership built on mutual respect and shared goals.
You're not paying for services, you're investing in a partnership
Teaming up with Sodium & Co gives your charity or nonprofit organisation more than a branding service, you're investing in a collaborative partnership to create something sustainable.
We serve as an extension of your organisation, helping to bring your ideas to life and have a real impact in a world that needs what you do.
Just add Sodium
Ready to start your brand strategy journey? Book your FREE, 30-minute call with Navi Aulkh, for a detailed discussion about your organisation, branding requirements, our prices and packaging - and how to get the most out of working together.
Not quite ready? See the organisations we collaborate with and keep us in mind.