Digital Marketing Grants For Charity Branding: A Guide
It's no secret that charities, nonprofits, and community outreach groups are being squeezed by the "cost of giving" crisis. With the cost of living rising, donations have declined.
Smaller organisations are really feeling the squeeze, and spending on branding is the last thing they're thinking about.
But digital marketing grants for charity branding offer a lifeline. The question is, where can you get one?
First, a little inspiration
Before we jump into the digital marketing grants available to charities in the UK, if you're wondering whether branding is something charities should be doing, here's a little encouragement.
This year alone, Barnado's, Anthony Nolan, Siobhan's Trust, and the RSPCA all announced major rebrands within a few weeks of each other.
Why are we telling you this? To show that there is life and value in charity branding yet. It's a beacon of hope that if other charitable organisations can do it, you can do it too.
And, despite the funding challenges charities face, the spend on charity branding has increased year-on-year, according to All Response Media's most recent State of Charity Advertising Report.
This offers hope that charity branding is achievable for any charity organisation, whatever their stature - that includes you.
How does a digital marketing grant help with charity branding?
Charity branding offers huge potential to increase your organisation's visibility and engagement but we understand that financial constraints often leave your hands tied in terms of how much you can do.
However, digital marketing grants in the UK bridge this gap, giving you the financial support and resources you need to tap into the power of branding and marketing.
Here's exactly how a digital marketing grant will help you:
#1 - Financial support
Digital marketing grants offer your organisation much-needed financial support, helping you to access professional services - like charity branding agencies, tools, and technologies that may have been otherwise unaffordable.
By covering expenses such as advertising costs, website development, and digital marketing training, these grants equip you to build your brand, amplify your online presence, and increase your reach to make a bigger difference in the lives of those you support.
#2 - Capacity building
In addition to financial assistance, many digital marketing grants in the UK provide capacity-building opportunities for charities.
Through workshops, training programs, and mentorship initiatives, you can enhance your organisation's digital marketing skills and knowledge internally, equipping your team with the tools and expertise needed to build a successful charity brand.
#3 - Collaboration and networking
A digital marketing grant will open up collaboration and networking opportunities for your organisation across the charity sector.
By connecting you with industry specialists, charity branding agencies, and other charitable organisations, this encourages knowledge sharing, collaboration on branding campaigns, and the exchange of best practices.
All this helps to strengthen the collective impact of the charitable sector.
Digital Marketing Grants Available for Charities in the UK
Financial support for charity branding is available from:
#1 - Google Ad Grants: Google offers in-kind advertising grants to eligible nonprofits, giving you access to Google Ads to promote your mission and initiatives online.
#2 - Facebook Charitable Giving Tools: Facebook provides you with access to fundraising tools, including donation buttons, fundraisers, and ad credits to support your fundraising efforts on the platform.
#3 - The National Lottery Community Fund: The National Lottery Community Fund offers grants to charities and community organisations for projects that promote positive social change, including funding for digital marketing, branding, and communications activities.
#4 - Big Lottery Fund: The Big Lottery Fund provides grants to charities and community groups for projects that improve the lives of people and communities across the UK, including support for digital marketing, branding, and outreach campaigns.
#5 - The Charity Digital Fund: The Charity Digital Fund offers grants and support to small and medium-sized charities in the UK to help them develop their digital capabilities, including funding for digital marketing initiatives.
#6 - Local Authority Grants: Many local authorities offer grants and funding opportunities for charities and community organisations, including support for digital marketing projects aimed at promoting local initiatives and services.
What to do with your digital marketing grant
Partner with a charity branding agency. The best way to invest your digital marketing grant is to work with a branding consultant that specialises in Third Sector marketing.
This gives you access to the support, expertise, technology, and tools you will need to build a brand that inspires trust and action.
Invest your digital marketing grant with Sodium & Co.
We're not your typical branding agency, we're a charity sector specific agency that gives you virtual support at your fingertips.
We understand the Third Sector space more than most branding agencies, which is why we're the ideal collaborators to give you the long-term brand management support you need.
Everything you need from a branding company for your charity can be found under our roof. We are a collective of hybrid branding and marketing specialists that build brands with staying power.
We are the creative force to champion your cause.
Let's talk brand consultancy. Book your FREE, 30-minute call with Navi Aulkh, for a detailed discussion about your organisation, branding requirements, our prices and packaging - and how to get the most out of working together.