ReGen
Services

ReGen Services branded roller banners created by Wolverhampton creative design agency, Sodium & Co.

We had the honour of collaborating with ReGen Services, a social enterprise with a powerful mission to eradicate homelessness. Through their affordable furniture and housewares, competitive house clearances, and complete building services, they aim to regenerate lives and create new opportunities for individuals who have been marginalised.

To help ReGen Services establish their brand identity, we embarked on a journey to create a visual identity that would convey their strong message about eradicating homelessness. We started by incorporating the word "Homeless" into their brand, striking through the word "less" to create a powerful impact on the word "Home." This symbolised ReGen Services' focus on creating homes and transforming lives.

In line with their vision, we infused their brand with the vibrant energy of urban life. The lime green colour, representing growth and renewal, was carefully selected to convey a sense of hope and positivity. This colour was carried through to their logo, social media visuals, postcards, and even their clearance van, ensuring a consistent and impactful brand image.

ReGen Services website design and mug created by Wolverhampton creative design service, Sodium & Co.

ReGen Services' logo became the heart of their visual identity. It featured their tagline, "New Homes, New Jobs, and New Lives," encapsulating their mission to provide housing, employment opportunities, and a fresh start for individuals experiencing homelessness. The imagery of a home within the logo further reinforced their commitment to creating safe and welcoming spaces for those in need.

In all their marketing materials, we emphasised ReGen Services' three core assets: the Household Shop, Property Clearances, and Maintenance Services. By showcasing these services, we made it clear to potential customers how their support would contribute to the larger social mission of ending homelessness.

ReGen Services postcards designed by Wolverhampton design services, Sodium & Co.

ReGen Services Instagram page with imagery designed by Wolverhampton design consultants, Sodium & Co.

ReGen Services flyer designed by Wolverhampton creative design service, Sodium & Co.

Sodium did fantastic redesigning our multimedia and websites. She took her time to understand our vision, values and what made us stand out and translated that into everything else.

Matt Sayles - ReGen Servies

ReGen Serivces building signage with imagery designed by Sodium & Co, a Wolverhampton design agency.

By choosing ReGen Services, customers not only receive affordable and competitive services but also play an active role in making a difference. ReGen Services' commitment to recycling, upcycling, and reducing wastage not only benefits the environment but also aligns with their mission of regeneration and renewal.

Our collaboration with ReGen Services has been incredibly fulfilling, as we witnessed their unwavering dedication to creating new homes, new jobs, and new lives. The brand identity we developed together reflects their vision, values, and the positive impact they are making in their community. We are proud to have played a part in helping ReGen Services in their mission to eradicate homelessness and provide opportunities for those in need.

The Squad