Love My City
Navi Aulkh, the Founder of Sodium & Co and Love My City, is a passionate advocate for her hometown of Wolverhampton. Recognising the need to challenge negative perceptions and inspire love for the city, Navi embarked on a transformative campaign that would capture the hearts of the community.
In 2015, Navi launched the Love My City campaign with the aim of instilling pride and positivity in Wolverhampton. As the creative force behind the campaign, Navi worked to develop a captivating visual identity that would resonate with the target audience.
The Love My City campaign took various forms, including the distribution of promotional materials such as chocolate bars, coffee, badges, t-shirts, fridge magnets, and thank you cards. These items became symbols of unity and pride as they found their way into the hands of Wolverhampton residents, sparking conversations and encouraging participation.
To amplify the campaign's impact, Navi leveraged the power of social media. With dedicated Facebook, Twitter, and Instagram profiles, Love My City engaged the community through visually appealing and inspiring posts. The campaign quickly gained traction, with the hashtag #LoveMyCityWolves spreading across social platforms, empowering individuals to share their positive experiences and love for Wolverhampton.
Navi's commitment to inspiring change extended beyond virtual spaces. He delivered impactful PowerPoint presentations to local schools and community groups, showcasing the beauty and potential of Wolverhampton. These talks not only informed but also inspired attendees to actively participate in the Love My City .
The Love My City campaign created a ripple effect throughout Wolverhampton. It reached over 33,000 people, generating a renewed sense of pride and enthusiasm for the city. The campaign inspired individuals to engage in local initiatives and community projects, fostering a strong sense of unity and igniting new opportunities for Wolverhampton.
As the Founder of Sodium & Co. and Love My City, Navi Aulkh's passion and dedication to transforming her hometown have left a mark. Through a powerful visual identity, strategic distribution of promotional materials, and engaging social media presence, Navi's Love My City campaign continues successfully challenging perceptions, fostered love, and inspired positive change in Wolverhampton.
